The three keys to success: Collaboration, Adoption, Retention
The three keys to success in a modern business: COLLABORATION, ADOPTION, RETENTION
In a fast-moving world of digital innovations, the one thing a business must do to maintain success is keep with the times, and not get left behind. In a digital era, technological advancements are made frequently, some might argue on a weekly basis. Now, not all of these advancements may be applicable to a business, but one thing that is applicable to every successful business is clear communication – and the tools that contribute to its fluidity. The three keys to lucrative communication are Collaboration, Adoption and Retention.
Collaboration services aim to make communication within an organisation a more simplified experience across the range of media presented. Merging the tried and tested methods with new innovations designed to enrich the user experience provides a more flexible and appealing environment. This enables an increase in productivity and a mobility more in line with the developing workplace.
It’s important to remember that it is likely there are five very different generations of people within a workplace environment, all working together – and the way they work and the tools they are most comfortable with will be very much reflective of the way things were in ‘their generation’. It is important to give everyone the tools to communicate within a way that they are most confident, in order to get the most out of your workforce (luckily the generations of the carrier pigeons are long gone!).
But these older methods of communication won’t suffice on their own, and must be integrated with the more recent innovations in order to make a business futureproof, keep it moving forward – and not leave it running behind with the dinosaurs!
Business communications are fast embracing these new innovations, and rather than shunning them, a flourishing business realises that they can offer the most fluid and rewarding way of providing users an intuitive and effective means of user interaction.
The key to success for any such initiative involving a UC and Collaboration rollout is one of Adoption. Without the continued buy-in of the end users after an initial phase of enthusiasm, there is the possibility of the long-term success faltering.
Users at all levels of engagement must see this as an experience and opportunity to be relished rather than something to be intimidated by, and therefore help and guidance upon installation must be available to all, especially those that may be wary of change. The nurturing and encouragement of staff participation will only assist with a motivation and enthusiasm that travels beyond the point of initial deployment.
End users must trust that those providing collaboration services are in tune with their requirements, and are able to supply a solution that is effective in successfully exceeding these needs with an experience embraced by all.
Once the hard work has been done by laying down the infrastructure for initial success, it is imperative that that continued usage is ensured and safeguarded. This is particularly important in relation to your Return on Investment (ROI) if you are paying for your new collaboration tools. Analysing the usage and uptake of the tools.
The best way to achieve this is by proactively monitoring and measuring both who is using the service, and how effectively. This can enable a business to replicate areas of success and focus on addressing areas that may need extended support and encouragement. The use of complementary software to analyse usage data can assist in ensuring that.
When integrating a new communications platform, the needs of the users must be properly met, even if they change over time - which allows for growth and development in alignment with the expectation of a company.
- Provides an intuitive and highly accessible means of understanding the usage of a collaboration service through Dashboards, Reporting and deep Analytics. It can highlight those that are comprehensively using the service and provide an insight into areas that may need further encouragement and training.
- Ensures there is a means of demonstrating a return on investment, ultimately delivering a solution that continues into the future no matter how fluid the demands of a user can be.
- Keeps a historic record of data, so you can analyse usage over the course of adoption, rather than just the most recent 3 month period that some systems will only store.
- Gives a clearer organisational understanding of usage in alignment with the directory structure of an estate.
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